Met name in de FMCG-sector schuiven merken steeds vaker hun moedermerk (P&G, Unilever, Nestlé etc.) naar voren. Het corporate merk wordt ingezet om extra verbindingen te maken. Mijn tip voor 2015: stop met branding, start met bonding!
https://hr-communicatie.nl/wp-content/uploads/2017/06/medewerkers_verbinden-300x119.jpg119300Inge Beckershttps://hr-communicatie.nl/wp-content/uploads/2017/03/logo-hrcommunicatie-300x77.pngInge Beckers2014-11-27 12:43:542017-06-21 16:14:36Stop met branding. Start met bonding!
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