Tag Archief van: enterprise social media

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De online community als katalysator voor leren en ontwikkelen (2)

24 oktober 2017/0 Reacties/in Blog, Communicatie & Verandering, Middelen & Sociale media /door Raymond Godding

In mijn vorige blog schreef ik hoe je met een online dialoogplatform de gewenste ontwikkeling van organisaties kan ondersteunen, waarbij je in betekenisvolle gesprekken een brug slaat tussen beleid en bedoeling. In deze bijdrage focus ik op de rol van een sociaal intranet voor het versterken van een lerende cultuur en co-creatie.

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Stop met branding. Start met bonding!

27 november 2014/0 Reacties/in Blog, Branding & Engagement, Middelen & Sociale media /door Inge Beckers

Met name in de FMCG-sector schuiven merken steeds vaker hun moedermerk (P&G, Unilever, Nestlé etc.) naar voren. Het corporate merk wordt ingezet om extra verbindingen te maken. Mijn tip voor 2015: stop met branding, start met bonding!

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